Journal

A peek into our values, materials and role towards the planet and our customers. Recycled Cotton Post consumer waste cotton garments are recycled to produce yarn which is utilized to...

Ending 2023 on a good note, we held our very first pop up in collaboration with The Pop Up Story on 16th December at Club Jolie’s, Mumbai. And, it was...

Taking care of yourself is an important part of your life no matter where you are, be it in the middle of your hectic day filled with tasks or on...

January sweater season calls for a comfy wardrobe. Be it a statement cardigan or a feminine sweater, the color of the garment really matters. Here are our top five colors for 2024, so that you can look...

Christmas is almost here! It's finally time to binge watch holiday season classics, purchase our party outfits and get the best presents for your loves ones. We have got the perfect gift guide for you,...

We all need a little push sometimes. Our founder’s favourite way to begin the day on a lazy morning involves a few minutes listening to a podcast during her morning...

Impromptu downpours to sunny spells, to random chilly mornings, it is time to rethink your wardrobe and introduce staples that stand the test of time and changing weather. Our roundup...

All the chatter on mindful living by our favourite influencers and celebrities. They just might be onto something! From making conscious choices that not only affect oneself but also those...

From your favourite healthy cafes selling detox shots to morning routines that lead to a holistic day, detoxing has become a super popular practice nowadays. Allow us to decode ‘detoxification’...