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BTR x The Pop Up Story: Christmas Edition

BTR x The Pop Up Story: Christmas Edition

Ending 2023 on a good note, we held our very first pop up in collaboration with The Pop Up Story on 16th December at Club Jolie’s, Mumbai. And, it was an extraordinary event. ‘The Christmas Edit,’ curated by Simran Chawla and Rashi Khetwani, was a celebration of some of the most popular homegrown brands in the fashion, accessories, beauty and gifting space.

Being our very first offline event, the customers were offered an exclusive discount of 25%. Additionally, we also introduced our two new pieces — Pierced T-Shirt and Spray T-Shirt at the pop up. 

In case you missed the pop up, you can now shop our newest pieces on our website!

One could come in and experience how soft the products are to touch, and get a sense of the premium quality. Personally interacting with those who visited allowed us to reinforce our brand values, understand our audience, and proved to be a remarkable experience.