Journal
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Edit Your Wardrobe Like a Pro
If your closet is full but you still feel like you have nothing to wear, it’s time to declutter. Keep the essentials, ditch the guilt, and free up space for...
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Quality Over Quantity –– The Life Upgrade You Didn’t Know You Need
We live in a world that glorifies numbers—more followers, more clothes, more everything! Whoever said “more, the better” really lied to us. The obsession with quantity often dilutes the value...
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Rebel7 and Raxstar in BTR society
Rocking our sweats, spot popular Indian rapper Rebel 7 and UK artist Raxstar in their newest release ‘Kaafi Nai’. The video showcases our very first collection which effortlessly blends into...
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Slow Hobbies For A Happier Life
When you’re feeling stuck in the hustle and bustle of city life and are in real need of a break, it is important to take things slow. Hobbies that are done...
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Deskercises: To Do At Work
For our readers who spend a great deal of time sitting at their desks, be it for work, study or any other purposes, we have created a little list of...
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10 Ways To Make Everyday Sustainable
You don’t need to break the bank to live a sustainable life. This is only a myth. The solution to living consciously is not extravagant purchases and throwing out ‘unsustainable’ products. Being...
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Our Favourite Healthy Bowl
Be it after a workout or as a quick snack, we love a good healthy meal option. Constantly being on the go, we like to keep things easy and simple. Here is a...
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Declutter Your Online Presence
Digital presence has become a big and integral part of our lives. Limiting your interactions and actions online is the only way to prioritise things that are more important and ensure personal...
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BTR Glossary
A peek into our values, materials and role towards the planet and our customers. Recycled Cotton Post consumer waste cotton garments are recycled to produce yarn which is utilized to...
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BTR x The Pop Up Story: Christmas Edition
Ending 2023 on a good note, we held our very first pop up in collaboration with The Pop Up Story on 16th December at Club Jolie’s, Mumbai. And, it was...
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Flight Routine To Feel Your Best
Taking care of yourself is an important part of your life no matter where you are, be it in the middle of your hectic day filled with tasks or on...
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Wardrobe Colour Palette 2024
January sweater season calls for a comfy wardrobe. Be it a statement cardigan or a feminine sweater, the color of the garment really matters. Here are our top five colors for 2024, so that you can look...