A peek into our values, materials and role towards the planet and our customers.

Recycled Cotton

Post consumer waste cotton garments are recycled to produce yarn which is utilized to make BTR clothes. Production of recycled cotton involves 95% lesser blue water consumption (BWC) as compared to conventional cotton. 

Recycled Polyester

Our fabrics are partly made of recycled PET bottles. PET bottles are saved from landfills and oceans, and this production of recycled polyester filament involves 36% lesser blue water consumption (BWC) as compared to conventional polyester.

GSM

Gram Per Square Meter (GSM) refers to the weight of the fabric, adding to the heaviness of a garment Our crop tees and classic t-shirts are 225 GSM and sweatshirts, sweatpants and straight tracks are 320 GSM.

Enzyme Wash

All our products go through an enzyme based bio wash that makes them the softest to touch without use of chemical based treatments.

Made in India

Our garments are made mindfully in India, keeping the well being of our planet in mind while providing employment for men and women alike in Punjab and Tamil Nadu. 

Impact Metrics

Impact metrics refers to the footprint measured in numerical value to track our positive impact on the planet. We have partnered with Green Story Inc. to share the impact of each purchase with our shoppers. Refer to <this> post to know about our 2023 achievement.

GRS

Short for Global Recycled Standard, GRS is a product standard to verify our raw materials are recycled, having been made from post consumer waste PET bottles and clothing. The yarn utilized to create our garments is tracked and GRS certified.

Transparency

In order to be 100% transparent with our consumers, details of our supply chain and vendors are shared on our website. Additionally, we work closely with Green Story Inc. to track our supply chain at each stage and ensure best practices are followed during production. Visit <this> link to know more.

Blue Water Consumption

Blue water is the freshwater – surface and groundwater that the common man intakes to produce goods and services.